August 18th, 2014
How should you choose an anchor text for a legal website?
An anchor text will link a particular webpage to your site. Do you know how to choose anchor text for lawyer website? If not, you need to learn. Google penalties cannot be ignored even when you want to create links of this nature. The penalties that accompany the wrong use of anchor text will drag your rankings down for sure.
After the use of anchor texts was abused by spammers who utilized automated links, anchor texts have been under scrutiny ever since. You need to vary your anchor texts. “Click here” is one of the most common ways of redirecting users to another site. However, the excessive use of this phrase will look unnatural. This in turn will send the wrong signals to search engines, and you will pay dearly for it.
You need to identify different phrases that are well matched with your intended destination site. You cannot fool the search engines for long, so do not even try to insert links via irrelevant phrases.
The goal of anchor texts is to link to certain sites with an aim of providing additional information. In addition, these links will enhance the online visibility of the destination sites. If you want people to pay attention to the links, then you need to use optimized keyword phrases. The keywords are all the possible word combinations that people will use to find information related to your niche.
To ensure that there is variety, you have to create different anchor texts with multiple keyword phrases instead of one. That way, your web pages will rank for all those keywords. This which in turn enhances the level of traffic your site will get.
Sometimes a partial keyword phrase can be the anchor text instead of the whole phrase. At other times, your optimized URL can be used as-is for linking purposes. You can also incorporate your chosen keywords within a sentence and then use the whole line as the anchor text. You have plenty of choices.
The choice of your anchor text is an important one. It needs to appear as natural as possible to search engines. If you do it right, you will avoid possible penalties.
July 6th, 2014
Shaping up of German Law and Financial Space
Contribution from Institute of Law and Finance (ILF) Thousands of institutes teaching and preaching the sounds of law have shaped up since the time of European renaissance. Many European countries rightly put their efforts in making sure their laws are maintained by the elite of the elites, paving way for the best of institutes to be founded in their lands. One such institute that shaped up in Germany and German Law, very recently though, is Institute of Law and Finance affiliated to Goethe University Frankfurt Am Main. In the brief time of 12 years in existence it stands 3rd in the elite list of Law schools in Europe (as per the rankings of LLM Guide). Impeccable indeed..!!
In this blog write up, I shall talk about this school in context of other law institutes across Europe to guide the conversation meaning fully. As an admirer of lawyers and their foundations, I happened to visit this Law school in the name of Institute of Law and Finance, also known as IFL in Frankfurt, Germany in October 2013. It awed me to the core, when I learnt that this particular school is not simply a singly owned institute but run by various prominent institutions such as Commercial banks, International Law firms; even the Frankfurt Chamber of Commerce and Industry actively participates in the operations and strategy for this Law institute. Until today, since inception of the institute in 2002, majors such as Deutsche, European Central Banks and 30-40 others have actively involved in every planning stages of the institute. No wonder, with the best people hovering around this institute, this institute has demanded laurels and from across the world.
As a guest in this institute, I also happened to read and gather more about it. It just blew me away noticing their passion in legal education. ILF perpetually has made its motive clear i.e. recognize the best of young professionals in the field of finance and law and transform them as business ready leaders in Corporate law space. These young and dynamic folks are offered unique postgraduate program leading to a Master of Laws in Finance (LL.M. Finance) to tackle with the financial and legal confrontation that Europe has been facing since the time of European Union. Additionally, ILF has also driven itself as the center of excellence and competence in research and policy making in the spectrum of international finance and law.
I also happened to meet ILF students in the campus and was surprised to see the diversity when it came to nationalities. One could easily find interesting cultures and background under one umbrella of ILF. If there were another life, and if I were to be born as a human, I would surely want to be in this beautiful campus as a student with similar amazing colleagues that I have just met. Interests in quality legal and finance education from the corporate and former ministers, this institute is very much in the capable hands, for the best interest of Germany, Europe and the rest of the world; oops..!!! for the best interests of German Law too. With student exchange program with Columbia Law School and Amsterdam Business School, I don’t mind being reborn either in US or Netherlands or Germany. On a comical note, I have many options with respect to nations, but reincarnation as a human is the only challenge.